This site is dedicated to athletes and their teams and how they uphold their reputation. I want to open your eyes to what happens after athletes or teams make poor decisions and damage control has to be done. (What does the damage control look like? What steps are taken?) I want to highlight how the messes are cleaned up, or “covered up” if you prefer. I will expose the work that goes into communicating to the public using media. There is a lot of strategic thinking that goes on “behind-closed-doors” in order to make your favorite sports teams and athletes create a certain image and uphold their personal brands. Within the sports world those in the spotlight are held to a certain standard and this pressure leads to an importance on how the public see’s them. Together we can open our eyes to the PR side of sports.


Welcome to my site and Go Ducks.



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